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Well, this is the story behind Facebook’s logo and the name of font they used in it. Here you will find imitations of well known typefaces used in popular brandnames, such as the letters in the famous Coca-Cola logo. That is why he chose the now famous, Facebook Blue color. The reason is that Mark Zuckerberg is colorblind and blue is the color that he can see best (with least change from the real color). Why Zuckerberg chose to paint Facebook in blue color also has an interesting story behind it. Joe Kral of Test Pilot Collective helped us out in creating this rock solid identity, which Peter Markatos later helped refine and extend to business cards and letterhead.īut they don’t mention Erix Olson’s name! The website also says that, “ the Twitter logo was in fact ALSO conceived in the Cuban Council offices, though not by us, but by Linda Leow, back then associated with Future Farmers.”Ĭuban Council made the logo and Mark Zuckerberg used white colored version of this logo on the Facebook Blue (close to #405D9A). Quizzically, he asked us “Tell me… guys, what is ‘design’?” In response, we pulled out this awesome kick-ass logo from our backpacks, flicked it casually across the table and said … “Mark. On their website, the Cuban Council writes:īack when nobody gave a toss about, we were visited by one Mr. But they made minor, however important, changes in Klavika to give the logo it’s distinctive look. Then Cuban Council’s designers used Klavika to create Facebook logo.
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Mark Zukerberg, founder of Facebook, in 2005, approached a design making firm named Cuban Council and asked them to make a logo for Facebook. Klavika font was created in 2004 by Process Type Foundry, a typeface production company founded by the graphic designer named Eric Olson. Recently Mark Zuckerberg announced Facebook topping one billion users mark. These changes are so minor that it can be safely said that Facebook logo uses 95% of Klavika. Bill Gardner, a designer who obsessively tracks corporate identities at LogoLounge, cites a litany of pricey brands that lately have opted for the all-caps sans-serif look: Céline, Rimowa, Diane. However, minor changes have been made to the original font to give it a signature logo look. But no… the font used in FB logo is called Klavika. Not surprisingly, some people think that it is Vardana or Vecta Bold. So, today I will tell you the story of FB logo and the font behind this omnipresent logo. Many people wonder about exactly which font does Facebook use in its logo. And it is ridiculously simple! And what is Facebook (FB) logo? Well, it is just the name “Facebook” is written in a particular style of font. Facebook’s logo is one of the most recognizable brands in today’s world.